Following the cowardly example of the Thomas Jefferson Health District, the United Way —Thomas Jefferson Area, and a host of others, Charlottesville’s own Tom Tom Festival has jettisoned its namesake.
For us, it’s also a time to define; in this case, bringing a formal definition to our name. Going forward, Tom Tom will be short-hand for “Tomorrow Tomorrow”— a Festival about the Future. It harkens back to the very first Tom Tom promotional poster in 2012, when that year’s theme was “Dreams of the Future.”
And if it wasn’t clear exactly what was behind the rebranding effort, Beyer elaborated:
We will also be moving our dates back by a week, away from Thomas Jefferson’s birthday and the traditional “Founders Day” programming.
Beyer’s politically correct cravenness stands in contrast to his 2014 lauding of Jefferson and the revered man’s myriad accomplishments:
WHAT DOES THE NAME MEAN?
“Tom Tom” is a tip of the hat to Thomas Jefferson. Best remembered as the author of The Declaration of Independence, founder of the University of Virginia, architect of Monticello, and Third President of the United States, Jefferson was also a visionary farmer, wine maker, art patron, educator, and inventor. Tom Tom connects Jefferson’s revolutionary legacy with the difficult and visionary work of founders today.
In retrospect, perhaps Jefferson’s present-day reputation is improved by Beyer’s gutless distancing act. In a world where we are known by the company we keep, Thomas Jefferson is now immeasurably better-off.